Warm Blush
Lilac & Patchouli
- Floral
- Chypre
14 luxury scents
10ml size, one month's usage.
How WAER works
Step 1
PICK YOUR SCENT
Take our quiz and choose from 14 fragrances,meaning you don't have to commit to just one.
Step 2
CHOOSE YOUR CASE
Choose your colour and take your fragrance wherever you go.
Step 3
SWITCH IT UP
New plans? Different mood? Switch your scent in seconds.
THE FRAGRANCE WARDROBE
Find one you love. Then find another.
10ml. Made to wear, not just discover. Choose from 14 fragrances to wear alone, layer together and add to your rotation.
Meet the Edits
Ready-made scent wardrobes for every mood.
Evening Edit
- Price
- £48.00
For those who have a sweet tooth.
Gourmand Edit
- Price
- £48.00
For those who have a sweet tooth.
Discovery Edit
- Price
- £59.00
Three to try, one to keep. Your way into the whole range.
Work Edit
- Price
- £48.00
Two scents for the long day: one that gets you through it, one that takes you out after.
Weekend Edit
- Price
- £48.00
Bright mornings, slow afternoons, and something warmer for the night out.
Winter Edit
- Price
- £48.00
Smoke, resin and warmth, for the cold half of the year.
Meet your new everyday scent.
Small enough to come with you. Good enough to wear every day.
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20% fragrance concentration
Fragrances designed to last all day.
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~130 sprays
A month of daily wear from every 10ml vial.
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Created by top perfumers
Who created some of your favourite fragrances. You know the ones :)
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£20 per 10ml
Build a fragrance wardrobe without committing to one big bottle.
MADE TO GO
Your fragrance, protected and ready whenever you are.
One big bottle vs a fragrance wardrobe
Traditional 100ML perfume
Format
3 x 10ml scents + case
1x 100ml bottle
Choice
Switch between scents
One scent at a time
commitment
Start with 10ml and rotate
Commit to a full-size bottle
Portability
Made to go with you
Usually stays at home
Longevity
20% concentration, lasts 6–8 hours
Varies by fragrance
Made in
UK
Often outsourced
Price
a 2-scent wardrobe starts at £38
£120–300 per scent
Find your scent family
Frequently asked questions
What is a Fragrance Wardrobe?
You're not one version of you. A wardrobe is a scent for each one. The morning. The desk. The dinner. The night that goes long. Wear them on their own, or two together and make something nobody else has.
How do I know which scent is for me
All of them are, on the right day. Start with the quiz. A few questions based on your preferences we deliver you a personalized fragrance wardrobe. It's a starting point, not a verdict. Or skip it and follow the notes you already love.
How long do your scents last?
Six to eight hours, which is what good eau de parfum does. Yours is 10ml and lives in your bag. So when it fades at six, don't top up the morning. Change into the night.
How many sprays in a 10ml bottle?
130 sprays. Refill it when you need to.
Is it as good as the expensive stuff?
Eau de parfum, not eau de toilette. High concentrations of real oils, made in best in class fragrance houses.
How does refilling work?
Join WAER+. When your 10ml runs out, order a refill. The case stays, you just replace what's inside. Change scent whenever you want. You can also of course just shop scents individually.
What if I don't like the scent?
Swap it. Tell us within 7 days and we'll send another from the collection. Changing your mind is built in.